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Celtic Pride Goldens

Elevating User Experience & Puppy Adoption Process

Services
Development, Website Design
Industry
Dog Breeder
Platfrom
Website

Celtic Pride Goldens, established from a passion for English Cream Golden Retrievers, specializes in breeding healthy, beautiful, and well-socialized puppies. Beginning their journey in 2013, they've dedicated over a decade to ensuring their dogs are not just pets, but become beloved family members. Their commitment to quality is underscored by rigorous health testing and glowing testimonials from families.

Challenge

Celtic Pride Goldens faced challenges such as a slow, manual adoption process, limited online visibility, and difficulty building immediate trust with potential families. Without an engaging website or easy access to health certifications, showcasing their puppies and fostering emotional connections with adopters was more difficult. These obstacles highlighted the need to modernize their online presence, streamline operations, and strengthen credibility to better connect with families seeking their future pets.

Goals

The goals were aimed to boost Celtic Pride Goldens' online presence and efficiency. Objectives were to digitize the puppy contract for streamlined adoptions, add a dynamic puppy display with health certification links for greater trust, and overhaul the website to enhance user experience and engagement. These steps were designed to modernize the operation and deepen connections with potential adoptive families.

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Process

Our process included an analysis of the existing site which led to several enhancements: a digitized puppy contract for streamlined adoptions, a dynamic puppy display with health links for transparency, and a comprehensive website redesign to improve user experience and visual appeal, resulting in a modern platform.

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack

The redesign utilized WordPress for its vast plugin ecosystem and ease of content management, coupled with Figma for its collaborative design capabilities, ensuring a modern and functional website. This combination allowed for efficient updates and the integration of dynamic elements, balancing aesthetics with practicality.

WordPress
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Figma
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Digitized Puppy Contract for Streamlined Adoption

Automated the adoption process, making it paperless, efficient, and accessible from anywhere, ensuring a smooth transaction.

Interactive Puppy Display

Allows potential adopters to view puppies' profiles and health certifications online, enhancing transparency and decision-making.

Is Your Breeding Business Ready for a Digital Transformation?

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