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In conjunction with the website’s redesign, Elite White Goldens saw an increase in online visibility, significantly boosting organic traffic and keyword rankings.
The challenge was centered on enhancing online visibility and positioning on Google for a highly specialized niche: English Cream and White Golden Retrievers. The strategy involves meticulous niche keyword research to identify and target specific phrases and terms that potential customers are searching for. This focused approach aims to:
- Attract a specific audience interested in this particular breed
- Ensure higher relevancy
- Increase engagement
The ultimate goal is to elevate Elite White Goldens' ranking on search engine results pages (SERPs), driving more traffic to their site and increasing awareness and interest in their White and English Cream Golden Retriever puppies.
Our process began with a focused effort on technical SEO improvements, including optimizing page titles for relevance and keyword density to boost rankings, revising meta descriptions for clarity and engagement to increase click-through rates, and enhancing site speed for better user experience and search performance. We also conducted comprehensive site health audits to identify and rectify issues like broken links and indexing errors. These steps led to a marked increase in site health, improving from 76% to 96% over the course of a year.
Our strategy integrated meticulous keyword research with the optimization of onsite and offsite blog content, alongside a robust backlink building campaign, to elevate our site’s authority and search rankings.
Our backlink strategy for her website included submitting it to over 60 directories, carefully selected for their relevance and authority, to broaden her online footprint and strengthen domain authority.
For on-page optimization, we meticulously infused blog content with researched keywords, enhancing relevance and posting multiple times weekly to maintain engagement. Off-page, we leveraged these keyword-optimized blogs, sharing them on various platforms to amplify reach and build authority.
During our keyword research and implementation phase, we initially started by focusing on 5 core keywords, strategically chosen to align with our target audience and business goals. As we saw success with these initial keywords, we expanded our efforts over the past year, adding 10 more to the mix, bringing the total to 15 core keywords. Our ongoing optimization and content efforts have paid off, as half of these keywords are now consistently ranking within the top 3 search results. By securing and maintaining 5 of these keywords in the top rankings over the last six months, we've significantly improved our online visibility and search engine performance.
Our experience with this company has been the best. They have gone above and beyond with our business Elite White Goldens. They return calls quickly and are eager to work with you. As you know trusting someone with your business isn't easy. Best decision hands down. Highly recommend.
Jeff & Selena Loveless, Owners of Elite White Goldens
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