Human Hoist approached us with an established logo that featured an overly detailed icon, making it difficult to scale and modernize across various platforms. The challenge was to simplify the icon while maintaining its core essence and aligning it with the company’s mission and product offerings.
- A simplified, modern icon that showcases the ergonomic capabilities of the Human Hoist Chair in three essential positions. - The bold Construction Orange (#FF5F15) complements the industrial focus of Human Hoist, creating a powerful, standout brand.