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Retro Rocks Pub

Amplifying the Brand: Translating Retro Rock's Culture Into Digital Form

Services
Branding, Development, Website Design
Industry
Food & Beverage
Platfrom
Website

Retro Rocks Pub is a distinctive fine dining restaurant located in downtown Saginaw and Bay City, Michigan. They stand out for their diverse menu, ranging from gourmet meals to casual dining options, and their unique atmosphere, where rock n' roll music and memorabilia play a central role.

Challenge

Retro Rocks Pub faced the challenge of translating their unique dining experience—an eclectic mix of fine dining and rock n' roll culture—into a digital format. They needed a website that not only showcased their extensive food and drink offerings but also captured the energy and spirit of their physical locations.

Goals

The goal was to create an online presence that would attract new customers and entice existing ones to return, all while maintaining the essence of their brand.


  • Accurately reflect the restaurant's unique brand and atmosphere online.
  • Provide a dynamic, easy-to-navigate menu of their food and drink offerings.
  • Enhance the restaurant's online visibility to drive traffic and increase customers.
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Process

Our approach to the project was comprehensive, starting with an in-depth discovery phase to fully grasp the essence of Retro Rocks Pub's brand. Branding efforts focused on developing a visual identity that mirrored the restaurant's lively and eclectic nature. In the copywriting phase, we crafted engaging content that highlighted the restaurant's menu offerings and rock n' roll theme. Design and development were closely aligned to ensure a seamless, responsive website that effectively showcased the dynamic menu and beer list, embodying the spirit of Retro Rocks Pub.

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack

For the Retro Rocks Pub project, our technical strategy was streamlined and effective, utilizing Figma for design and WordPress for development. Figma facilitated collaborative design work, allowing for real-time feedback and iterations, ensuring the website's look and feel perfectly captured the essence of Retro Rocks Pub. WordPress, with its versatility and user-friendly interface, was chosen for site development, enabling easy content updates and management, particularly for the dynamic menu and beer list.

Design & Prototyping Figma
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Website Development and Content Management WordPress
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Dynamic Food Menu

A user-friendly, easily editable food menu designed with the client's convenience in mind, enabling quick updates to reflect the latest offerings and seasonal dishes.

"What's on Tap?" Sidebar

An easily modifiable sidebar on the Drinks page that allows for seamless updates to the beer selection, ensuring customers have the latest information on available drafts.

Weekly Specials Homepage Section

The weekly specials section prominently placed on the homepage, is easily editable, allowing the Retro Rocks Pub team to swiftly update weekly specials and exclusive deals. This flexibility ensures that the latest offers are always presented, inviting patrons with the freshest dining experiences.

Partner with Hierographx to craft a culinary canvas with Hierographx!

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