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Retro Rocks Pub faced the challenge of translating their unique dining experience—an eclectic mix of fine dining and rock n' roll culture—into a digital format. They needed a website that not only showcased their extensive food and drink offerings but also captured the energy and spirit of their physical locations.
The goal was to create an online presence that would attract new customers and entice existing ones to return, all while maintaining the essence of their brand.
Our approach to the project was comprehensive, starting with an in-depth discovery phase to fully grasp the essence of Retro Rocks Pub's brand. Branding efforts focused on developing a visual identity that mirrored the restaurant's lively and eclectic nature. In the copywriting phase, we crafted engaging content that highlighted the restaurant's menu offerings and rock n' roll theme. Design and development were closely aligned to ensure a seamless, responsive website that effectively showcased the dynamic menu and beer list, embodying the spirit of Retro Rocks Pub.
For the Retro Rocks Pub project, our technical strategy was streamlined and effective, utilizing Figma for design and WordPress for development. Figma facilitated collaborative design work, allowing for real-time feedback and iterations, ensuring the website's look and feel perfectly captured the essence of Retro Rocks Pub. WordPress, with its versatility and user-friendly interface, was chosen for site development, enabling easy content updates and management, particularly for the dynamic menu and beer list.
A user-friendly, easily editable food menu designed with the client's convenience in mind, enabling quick updates to reflect the latest offerings and seasonal dishes.
An easily modifiable sidebar on the Drinks page that allows for seamless updates to the beer selection, ensuring customers have the latest information on available drafts.
The weekly specials section prominently placed on the homepage, is easily editable, allowing the Retro Rocks Pub team to swiftly update weekly specials and exclusive deals. This flexibility ensures that the latest offers are always presented, inviting patrons with the freshest dining experiences.
