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Bisbee Car Company

From Showroom to Screen: Crafting Bisbee Car Company’s Online Showcase

Services
Branding, Copywriting, Development, Website Design
Industry
Automotive
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Website

Bisbee Car Company is a reputable car dealership based in Davison, Michigan, known for its dedication to providing a superior customer experience and offering a curated selection of premium vehicles. They pride themselves on their personalized approach to sales and customer service, ensuring that every visitor and customer feels valued and supported throughout their purchase journey.

Challenge

Bisbee Car Company faced the challenge of distinguishing itself in the competitive car dealership market while communicating its commitment to exceptional customer service and premium quality vehicles. The goal was to create a digital experience that not only reflects the dealership's high standards but also effectively engages potential customers and guides them seamlessly through the car buying process.

Goals

  • Establish a strong and appealing online brand presence that mirrors the quality of Bisbee's vehicle offerings.
  • Develop an intuitive, informative, and visually appealing website that makes vehicle browsing, information accessibility, and contacting the dealership effortless.
  • Enhance the dealership's visibility and reach to attract more customers and drive sales.
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Process

The process began with a branding phase, where we designed a logo that aligned with Bisbee Car Company's sophisticated and trustworthy image. During the copywriting phase, we crafted content that clearly communicated the dealership’s value propositions and service offerings. The website design and development phases were intertwined, focusing on aesthetic appeal, functionality, and user experience.

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack

For the Bisbee Car Company project, our development and design teams utilized Figma and WordPress to ensure a high-quality, seamless user experience. Figma enabled collaborative and precise design work, allowing us to create a visually appealing and intuitive user interface tailored to the needs of a car dealership. WordPress provided the backbone for the website's development, chosen for its robust content management capabilities and flexibility, which was essential for integrating dynamic vehicle listings and a finance application system.

Figma
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WordPress
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Dynamic Vehicle Catalog

An up-to-date listing of available vehicles, complete with detailed descriptions, specifications, and images.

Online Finance Application

A secure and straightforward finance application feature, allowing customers to apply for vehicle financing directly on the website.

Responsive Design

A fully responsive website that provides an optimal viewing experience across all devices, from desktops to mobile phones.

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